Why did that require a full reboot rather than a sequel to Underground, Rivals or Most Wanted? What is it about this game that's different compared to what we've seen in previous games in the series?
Marcus Nilsson: It's the way we are telling that narrative, and it's about the combination of these things. Bringing back the right features together is the experience Need for Speed fans have been looking for. Going back to having a really robust and emotionally engaging story that pulls you through the game, at the same time as we give you enough variety to experience that story in slightly different ways, are the kind of features that stand out.
For many years we have not delivered on the love of cars, I think, or really gone deep into what are the right vehicles people want to have. If you look at Rivals, we had high-end cars - absolutely fantastic and cool high-end cars - but with that you leave some of the grassroot authentic car culture cars out. And this is an area we're looking into much more.
So the reason we go back and we call this a reboot is, imagine we went back into a room with a whiteboard and we said, 'okay, with all the Need for Speed games being a little bit all over the place during the last few years, what is the game we need to make going forward? And what do we want Need for Speed to stand for going forward?' This means we will get a creative direction starting with this game that we will probably follow for the next couple of years.
