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Well it's not like a slide that major can happen overnight. I don't see why Wade didn't do more research about the brand and if it was moving in the right direction.
Same thing for the brand. If you know you're sliding in the wrong direction, why put so much time, effort, and money into an elite player that you do NOTHING with. He's been with you since the beginning of the season. Li-Ning really dropped the ball on this as far as I'm concerned. If they had all this ready for Wade they should of pushed it out much harder to the US.
I would venture that Wade was cut a nice paycheque and probably paid up front. That said, I worked retail in Toronto - a popular destination for HK and mainland cats who come here to study and buy real estate (a whole other debate in itself). Anyways these guys love Nike & JB product - Li Ning is some inferior third rate crap to them. Li Ning might need to re-think their 'focus on China' strategy 'cos their own cats don't want their product.