First and foremost you sound like a troll, but to answer your question it isn't about hurting sterling dude is a billionaire. He also has a right to be prejudice, but a boycott can bring change. Which is what is important, this is no longer something that can be buried, and it is something that as many have said has always been suspected, but now can actually be faced head on. Nothing soft about standing up when something isn't right, nothing soft about speaking on real issues. As I said I'm sure your trolling, but there's plenty of fools out here who need to use their heads or simply keep quiet.