Just some figures to throw out there
The 2018 and 2019 seasons each set the lowest average attendance in WNBA history (6,769 and 6,535). However, about half of the decline in attendance from 2017 to 2018 was due to the New York Liberty moving from 19,812-seat Madison Square Garden to the 5,000-seat Westchester County Center. While the Liberty had averaged over 9,000 fans in 2017, James Dolan, then the team's owner, noted that roughly half of the team's attendance in that season came from complimentary tickets.[91] Similarly in 2019, the Washington Mystics moved from the 20,356-seat Capital One Arena to the 4,111-seat St. Elizabeths East Entertainment and Sports Arena. The Las Vegas Aces and New York Liberty each saw double-digit percentage losses in 2019, but half of the league's teams saw attendance increases in that season, and the number of sellouts was the same in both seasons (41).[92]
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On the 2008 season opening day (May 17), ABC broadcast the Los Angeles Sparks and Phoenix Mercury matchup to showcase new rookie sensation Candace Parker. The game received a little over 1 million viewers.
Ratings still remain poor in comparison to NBA games. In 2008, WNBA games averaged just 413,000 viewers, compared to 1.46 million viewers on ESPN and over 2.2 million on ABC for NBA games.[116] In addition, WNBA games have much poorer visibility, attendance, and ratings than NCAA games.[117] However, ESPN viewership grew 35% in 2018 over 2017.[118] This became the impetus for the multi-year partnership in which CBS Sports Network will broadcast live WNBA games beginning with the 2019 season.[119]
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