My 2 cents on the whole YS pre-order/raffle on the Tans. I think most people will get a pair.
As part of Ye's agreement, he wanted his own avenue to distribute his sneakers. Yeezy Supply and that's what he meant when "everyone will get a pair". Well not literally, but at least it's another outlet. Ye is always creative finding new ways to merchandise, market, etc. So he forces you to buy other merchandise in order to buy the shoes.
So most of you all already know that, so I'll get to the point.
Have you ever asked yourself how does YS restock previous releases after ever drop? I was thinking about that today. There's only one logical way, but two scenarios.
1. Each time they restock on YS, it is a new production (highly unlikely)
2. Each time they release a new colourway, excess amounts were created specifically for YS. YS will then routinely re-stock every previous release and force you to buy an additional item.
The latter method is the most plausible, as Adidas will only make one production run before dedicating manufacturing resources to other releases. I believe this extra buffer inventory for YS is quite large, enough for it to have re-stocked multiple times so far and the foreseeable future.
So Ye decides he wants to release the Tans differently on YS instead of restocks later, that's what he might be doing with this promotion.
Not to mention Q4 is the most important for every retailer, they need to deliver their Year over Year sales targets. Why else would there be a release on Dec 29th, to drive shipments and sales to close the year.
Last random thought if you've read this far. People saying Ye has no pull and how if Ye goes to another brand Adidas would suck, or they are nothing compared to Nike is pretty dead wrong. North American might be dominated by Nike, but Adidas absolute dominates in Europe. While sports like NHL/NBA/NFL might be dominated by Nike, in Europe the only care about one sport. Soccer.
There is no crazier fans in the world than soccer fans and Adidas is the leader in that segment. At the end of the day, none of this really matters. Both companies are going to do well because the growth in worldwide sales is coming from China. So as long as China is growing, everyone is going to win.
My 2 cents.