What? How is Nike making anything fair? First off, Nike needed skate shops to pump SB and sell it to the skate crowd and gain acceptance in the first place. They tried to enter the market time and time again and failed miserably. They then in turn told shops they would NEVER sell SB outside of shops because shops owners feared that they would do exactly what they're doing now. You think NDC is the only problem?! No, They also sell SB at Nikestores and Niketowns. How is that fair? Most shops don't even control their own orders. I've known shops that were getting shipped a hundred thousand dollars worth of product that didn't make a hundred thousand yearly. So let me get this right, as a shop I have to order so much product and lose money on said product, especially the apparel because rarely does that sell at retail, to get the monthly QS. Then I get to watch you steal customers from me by releasing the QS online in crazy numbers 5 hours before I open my doors (westcoast time) AND I have to compete with a nearby NT or NS?! That's crazy. Nike didn't have a problem when shops were selling SBs WAY OVER box price. Think about that. It's only now that shops are becoming smarter. They understand that that old motto of eat the GR and tax for the QS won't work because of Nike's multiple release point advantage. It's a great business move and if shops like Active Ride Shop had done this they may still be in business today. Ya'll need to think. Nike puts SB on discount and advertises it ALL the time, why can't a shop do the same with product that they rightfully OWN. Don't even get me started on Nike's bull***t buy back program.
I'm not arguing for Nike, I'm just speaking from their point of view.
As far as the "order so much product and lose money" theory... If you can't sell the merchadise, don't order the merchandise.
BUT again, you're missing the actual fine print that Nike said... Shops CAN sell for a discount... Just not ADVERTISE it, I don't get why everyone keeps skipping that fact.
I get what you're saying but why would Nike want to put out an item for MSRP of $110 and on the SAME day have shops putting them out for $80? Tactics dropped the QSs on the same day with discount codes hand. Same thing with the Beijings and Calis.