The whole point of Big Baller Brand and the JBA is exposure...good or bad. It's "look at us!"
Presentation to them is not integral and never has been. Optimal word selection? Secondary. Correct conjugation of verbs? Who cares? Just listen to how his two younger sons talk.
It's exposure at any cost. Lavar doesn't care what his social media people write...whats important to them is, did they convey that this one kid got signed to a pro contract in France. If the answer is yes, then to Lavar, its mission accomplished.
If you're critiquing the verbiage attached anything Lavar Ball produces you've got bigger issues and are intentionally missing the point.