The Vybz Kartel bleaching thing is a bit overstated. It's a bunch of outsiders looking in and don't really understand the context of why he did It and think he did just for the sake of "lightening his skin". At the time that he did it, he was somewhat of an outcast to the domestic dancehall scene. He had just split from a large conglomerate and went against them(verbally and physically). Public opinion on him was "he isn't good enough compared to Spragga, Bounty, Mavado, etc.) He was young and upcoming. Very talented. Actually was a better lyricist and use to write for some of the aforementioned and more, however, public perception is everything.
His career hit a bit of a standstill after the split, so he began doing a lot to garner public attention. He started his own record label to rival the one he split from. He got a number of tattoos all over which was considered taboo. Free Mason Rings etc. Eventually, he bleached his skin. Unfortunately, many didn't see the skin bleaching thing for what it was(another gimmick.) Kartel leaned into it to feed his unapologetic persona because he started to garner tons of attention cause people started to check on his music even more becoming the hottest artist both domestically and internationally. The darker skin photo P Present posted is actually more recent than the skin bleaching photo. He stopped bleaching his skin. Unfortunately, many of the youth from that time(15 or so years ago) picked it up and made skin bleaching a way of life.
As an American, I appreciate you sharing this.
I was into the whole wave Deva Bratt, Popcaan, Gaza Slim and such... until the skin bleaching thing.
As talented as Vybz Kartel is, once that happened all I could hear was...