I mean yeah Gates and Thug didn't have to do any of that **** but their profiles were raised because of it. Hell Kanye and 50 didn't have to do that fake record sales "beef" 10 years ago either.
Trolling on social media, etc takes $0 out of your budget bro, budgets that are small as hell to begin with compared to years ago (even though rap is bigger than ever but that's another story

)
This **** is about marketing, branding, image, etc. The music has unfortunately always been secondary.
How many of y'all knew who Black Youngsta was before the Wells Fargo money situation?