NFL's best talent evaluators
Ted Thompson, Ozzie Newsome among the NFL's best judges of talent
Originally Published: April 2, 2013By Bill Polian | ESPN Insider
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Ozzie Newsome is a big reason the Ravens are one of the NFL's best teams every year.
When discussing the qualities associated with the league's best talent evaluators, you might think it starts with an ability to identify potential in draft prospects. On the contrary, what separates the best from the rest is an ability to first understand your own franchise.
As I've written many times before, player value is relative and will vary from team to team. Teams prioritize certain positions over others depending on scheme. Some will prioritize pass-rushers, others will hold shutdown man-to-man cornerbacks in high regard. Some teams will seek an elite tight end, others will treat the position as a highly replaceable part.
Supply and demand may change the price tag on free agents, and raw ability may determine a prospect's overall draft stock, but it's the teams themselves that ultimately determine a player's value.
The names I've identified as the NFL's best talent evaluators may not surprise you. They all represent teams that have been perennial powers in recent years. And at the core of that success is a distinct stylistic blueprint -- the ability to first assess what you have on the roster -- that helps guide the continued building of rosters through the draft.
Here are the top six NFL talent evaluators in my eyes:
Ozzie Newsome, Baltimore Ravens
Ozzie understands exactly what their needs are at all times, and he understands how players fit in their system. As a result, he makes the appropriate calls on draft day … and after.
Take a look at Dannell Ellerbe. Ozzie signed the interior linebacker as an undrafted free agent in 2009. In his time with Baltimore, Ellerbe proved to be one of the league's best bargains. Last season he filled in extremely well when Ray Lewis was injured, and he just left the team for a $35 million contract with the Miami Dolphins. While it was a loss that stung the Ravens, Newsome has shown a track record of being able to find another player capable of taking his place.
Perhaps more notably, Joe Flacco, Ray Rice and Terrell Suggs are other prime examples of Newsome's evaluation ability. Suggs fits their system perfectly. In his draft year, the critics got carried away with his poor 40 times, but the Ravens did not, and now they're reaping the dividends. Newsome doesn't just identify talent, he knows the rate at which to value it.
Thomas Dimitroff, Atlanta Falcons
Like the rest of the GMs on this list, Thomas understands what the Falcons are looking for in a player and what it takes for that player to fit their system. Not only is he very cognizant of what a player can contribute on the whole, he's also very adept at identifying individual traits that might help certain players excel in particular roles. In a cap-conscious league, you need those specific-trait players to fill out your roster in the best way possible. Thomas has identified several for the Falcons, including Jacquizz Rodgers, Akeem Dent, Kroy Biermann and Harry Douglas -- all are relatively specialized players who make key contributions on this team.
It was a bold move to make the trade and go get Julio Jones in the 2011 draft, but Dimitroff had identified Jones as a perfect system fit, increasing the value of the player specific to an organization. Matt Ryan is a vertical downfield passer, and they needed another game breaker. Dimitroff had courage to go up and get him, and while a lot of people second-guessed the move at the time, it's clearly paid off.
Ted Thompson, Green Bay Packers
The Packers have a simple model: Build from within. Green Bay places an enormous emphasis on the draft (and signing undrafted free agents), and Thompson really does a great job identifying big-time playmakers: Clay Matthews, B.J. Raji, A.J. Hawk, Sam Shields and Randall Cobb are just a few examples. And, of course, he pulled the trigger to select Aaron Rodgers in the 2005 draft despite having Brett Favre under center.
I also like that Ted is impervious to the noise around him -- and that is true of all the guys on this list. Whether it's coming from the media, fans or even voices within an organization, there is no shortage of critics in this line of work. Ted presses the mute button on all of that and goes about his business, following his blueprint and accumulating wins. The Super Bowl ring is evidence that he's got the right plan in front of him. That they won a title with 14 players on the IR speaks to his ability to bring in depth players who can make an impact.
Jerry Reese, New York Giants
He goes out and finds players who fit what head coach Tom Coughlin wants, which points to one of his greatest strengths as a GM: Not only is Jerry a terrific judge of talent, he's also an excellent manager in the way he includes his staff and the coaches in the process. Throughout the organization, every scout is working from the same script and knows that their voice will be heard in the player-evaluation process.
Another defining characteristic for Jerry is that he's not afraid to take a chance on a player who he believes will fit their system. Mark Herzlich is a good example. Many teams were scared of his battle with cancer, but he's helped the Giants. And identifying Victor Cruz as a player to develop can't be overlooked -- remember, they kept him through an entire season where Cruz sat on IR. Reese and Coughlin will now unearth last year's first-rounder, RB David Wilson. While the Virginia Tech back had a rough start following a Week 1 fumble, he should be a strong asset for the Giants going forward after the team had to make financial decisions at the position this offseason.
Trent Baalke, San Francisco 49ers
One of the main reasons the 49ers are set up so well for future success is Baalke's ability to identify talent. One draft alone might have positioned them perfectly, namely 2011 (his first as GM), when they selected Aldon Smith in the first round and Colin Kaepernick in the second. There's your future. By identifying a player who appears capable of being a franchise quarterback in the second round, the 49ers have saved a lot of cap money they can deploy elsewhere until Kaepernick's first contract expires.
Baalke was the VP of player personnel in 2010 and built this team around Bill Parcells' concept of positioning power on both sides of the ball -- as evidenced by the selection of tackle Anthony Davis and guard Mike Iupati with their two first-round picks. And in Jim Harbaugh, he has the right coach to maximize that trait. It's created the perfect marriage, and it's already been a successful one. They're a perennial contender and it all starts with Baalke's ability to recognize elite talent.
Kevin Colbert, Pittsburgh Steelers
Colbert may be the least well-known name on this list, but he is very well-respected within the league. He understands the team's philosophy -- eschew free agency, sign its own players, emphasize the draft. Schematically, the Steelers stick with the power run game and vertical passing game, and of course the blitz-heavy 3-4 defense. Colbert drafts to fit that mold. He manages the draft board as well as anyone in the league, which is essential since the Steelers almost always draft low. But even so, Colbert's eye for talent keeps them in a position to still get the players they want -- the players who fit. It's almost a seamless operation.
You may not see many headlines on draft day, but the Steelers simply select players who can win games. Cameron Heyward on the D-line is a great example, as is guard David DeCastro, though he didn't play much as a rookie due to injury. And when you can identify big-time talent later in the draft -- like Antonio Brown -- it doesn't sting quite as much when a veteran like Mike Wallace