- Oct 22, 2004
- 5,409
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I read that AF is trying to revamp their image since their once targeted group of middle and high school kids grew up and no longer wanted shredded jeans and shirts with big AF on them.
Good luck to them. I've shopped at J Crew for 10-15 years (more than about 8 years ago was really my mom shopping for me though ) and they'd become really stale at some point during that stretch, basically to the point where mall brand wise, Gap & BR were just as good of an option and I shopped a lot at Club Monaco instead. Now Gap & BR have lines that I can look over in a couple minutes on their websites and know there's nothing for me and Club Monaco isn't as appealing even though they put out decent, simple pieces.
Abercrombie definitely had a very specific demographic so I'd think they'll need to make drastic changes but some people seem to like it. I'm particular about it as I've said 20 times today but a big first step would be getting rid of the dumb logos everywhere.