- Oct 22, 2004
- 5,409
- 923
I read that AF is trying to revamp their image since their once targeted group of middle and high school kids grew up and no longer wanted shredded jeans and shirts with big AF on them.
Good luck to them. I've shopped at J Crew for 10-15 years (more than about 8 years ago was really my mom shopping for me though
) and they'd become really stale at some point during that stretch, basically to the point where mall brand wise, Gap & BR were just as good of an option and I shopped a lot at Club Monaco instead. Now Gap & BR have lines that I can look over in a couple minutes on their websites and know there's nothing for me and Club Monaco isn't as appealing even though they put out decent, simple pieces.Abercrombie definitely had a very specific demographic so I'd think they'll need to make drastic changes but some people seem to like it. I'm particular about it as I've said 20 times today but a big first step would be getting rid of the dumb logos everywhere.
and if you're used to 1000 shoes then yeah, AEs will be looked at as cheap..it's all about perspective and your individual circumstance though. I don't think I'd ever drop that much on one shoe, if you can get some solid options and have diversity in your wardrobe for the price of one item and you're just starting then it makes no sense whatsoever to just pay for quality IMO...like you'll have a pair of incredible shoes but what about when it rains/snows? I'd rather have 5 shirts from a mall brand that are very solid, and with proper care will last me 2-3 yrs than one shirt from a high end designer that's supposedly the greatest shirt ever, maybe that's just me though




