Atlanta specifically puts out more garbage than any other region on some attack of the clones type **** this is a fact. Ive had people in the industry tell me to my face that talent doesn't matter it's all about what kind of canvas they can create, what type of artist they can "build". The attention is here so it's easier for a anyone with a small bag to "pop". I've literally had execs ask me if I wanted to rap and how they would market me lol. Probably not even supposed to be saying this **** but I really don't care.
The process is literally.
1. Get bag from hustling/lawsuit/saving
2. Hang out at the poppin spots and meet someone who's "in"
3. Cop a beat that sounds similar to the last **** that popped from the city
4. Use the same generic flow and apply it to said beat
5. Use some of that bag to peddle song in strip clubs
6. Get the video shot
7. The dude that you met that's "in" will supply the director, people in the video, and the **** that you never met before
8. Let the machine work
9. Get the tape made, sign a 360, and have a summer or two poppin with a few of your singles in rotation
10. Fade to Oblivion
Atlanta created and will always be the capital of microwave rap.