Analyst Omar Saad, senior managing director of ISI's luxury, apparel and footwear team, who covers all the major brands on Wall Street, said, for Nike, Durant satisfies a niche that makes him different from James, Bryant or the Jordan brand. Durant's signature "KD" shoes generated $175 million at retail this past year, according to SportsOneSource, a market retail tracking firm. Not only was the business on the rise, but one retailing source told ESPN that Nike left plenty of money on the table with Durant's shoe at $125 and relatively limited distribution to stores. Simply raising the price and opening up more channels could make the deal worth it, the source said.