Not to diverge from the Miami discussion but:
[h2]Knicks-Nets ad feud continues[/h2]
By Ian Begley
Special to ESPNNewYork.com
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EAST RUTHERFORD, N.J. -- Knicks-Nets may not be much of a rivalry onthe basketball court, but it's alive and well in the teams' frontoffices.
The Knicks recently released a radio ad tweaking theNets, stating "Hey Nets. You can walk like us, you can talk like us,but you ain't never gonna be like us."
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On Tuesday morning, hours before the Netstraveled across the Hudson River to take on the Knicks at the Garden,Nets owner Mikhail Prokhorov responded to the radio spot.
"Idon't think we want to be like the Knicks. I think we'd more like toresemble the Lakers," the first-year owner said in a statement releasedby the Nets.
The back-and-forth between marketing departments has been going on since early July.
Onthe eve of the free-agent signing period, the Nets unveiled a 227-footbillboard near Madison Square Garden that featured Prokhorov andpart-owner Jay-Z standing underneath the headline "The Blueprint forGreatness."
A few days before their opener, the Knicks responded with billboards featuring
Amare Stoudemire on buildings near the Nets' yet-to-be constructed arena in Brooklyn.
"We ran some ads, they ran some ads, it's just an ad-fest," Nets point guard
Devin Harris said Tuesday morning.
Harris later added that he appreciated Prokhorov's response to the Knicks' radio ad.
"Itgives us confidence. [You] know that he's going to back us no matterwhat," he said. "He's proud of his product and we want to give himsomething to be proud of."
The battle between the teams' marketing departments masks the fact that there isn't much of an on-court rivalry between the two.
Mostplayers are new to their respective rosters this season; the Netsbrought back just four players from last year's roster and the Knickshave just five back from last year.
Nets coach Avery Johnson downplayed any notion that the Nets look at the Knicks as rivals.
"Eventhough people say it's a rivalry, right now the focus for our team isone day being a world champion," the first-year coach said. "It's not aregional focus for us. It may be for other people. But for us, it's howwe get better so that one day we can be one of the better teams in theNBA."
"Whatever happens tonight, it's not going to destroy ourprogram," he added. "We win the game, it's not an NBA Championshiptonight."
When asked about Prokhorov's comments, Johnson pointedout that he'd worked for a brash owner in the past in Mavs owner MarkCuban.
"I've seen it before," he joked, before adding that he appreciated Prokhorov's public defense of the Nets.
"Mikhail has a lot of confidence in what we're doing," he said.
http://sports.espn.go.com...ba/news/story?id=5866744
@ this feud
Now back to the heat talk:
@ABJCavsInsider: Shaq on LBJ's CLE return: "I’m anxious to see him do the powder s---. We have bets he won’t do it."