- Feb 16, 2006
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Nike LeBron James 11|11 Experience Event
View media item 632675
Before the Heat open the new NBA season, LeBron James and Nike Basketball kicked off The 11|11 Experience event in Miami Beach Sunday.
Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social media hubs.
Sunday, LeBron had a Q&A session, met with some of his fans and took in some of the experience himself. He was joined by notable names such as Pharrell Williams, Teyana Taylor, DJ Steph Floss, DJ Irie and more.
View media item 632675
Before the Heat open the new NBA season, LeBron James and Nike Basketball kicked off The 11|11 Experience event in Miami Beach Sunday.
Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social media hubs.
Sunday, LeBron had a Q&A session, met with some of his fans and took in some of the experience himself. He was joined by notable names such as Pharrell Williams, Teyana Taylor, DJ Steph Floss, DJ Irie and more.
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