- 56,254
- 64,735
- Joined
- May 15, 2003
TV commercials have always been more effective for Jordan and Nike than any other sporting good/wear/brand etc company. They surprise you with how effective they are, and at least for those who I grew up with that were into basketball, it would usually be completely normal to actually talk about these ads with friends in the days after they aired.
Is that the same effect happening today for those growing up? A lot of great athletes, also maybe it's just me but I never see any Steph Curry/UA commercials.
If you're going to make a brand around him - for a price we still don't know that he earns off of it - you have to expose him more through television, overly simple advice. It's not an antiquated medium for this type of athlete-shoe partnership.
Under Armour actually used to have some cool football commercials. That's when I began to pay attention to them.
They've lacked that with basketball and their marquee athlete.