Air Jordan XXXVII (37) first look…

Would be interesting to see a raptors colorway
 
A34FD249-9BED-4C1B-8D6C-198E3D3056CF.jpeg
0E5B270D-81DF-468E-8F74-6CD7EE585F10.jpeg
ACC1B7AD-D233-4850-806F-5883229673BC.jpeg
8C52D330-A983-4E61-A934-FB9C28D2A5AA.jpeg
 
The wording is vague. Doesn’t make sense for them to get away from full length since they’ve been doing it this long, but this is JB.

This is from Sneakernews press release :

Primarily, the Air Jordan 37 design is centered around the Nike Sports Research Lab’s study of three stages of jumping: Crash, Load, and Launch. For Crash, the heel features a TPU mold encasing Formula 23 foam, the flagship foam from Jordan Brand designed to be lightweight and responsive. For Load, which is the transfer of motion from heel to mid-foot, is the carbon fiber shank at the midfoot. The Launch phase is handled by the full-length Zoom Air strobel which covers the entire foot-bed with no extraneous material above or below.
So the sneaker news release reads differently than the Nike release as far as the strobel is concerned?

Looks like sneaker news says launch phase :
The Launch phase is handled by the full-length Zoom Air strobel which covers the entire foot-bed with no extraneous material above or below.



Nike says: Finally, the launch phase — the moment for liftoff — is set up by the Zoom Air strobel unit with the additional forefoot unit for a double-stacked pop off the pad off the foot.
 
Shouldn’t be that hard for Nike and JB to get clear tech specs out to everyone…
 
I wonder if this weaving is going to last until the 38's
 
Shouldn’t be that hard for Nike and JB to get clear tech specs out to everyone…
It’s not that Nike isn’t communicating properly, its the media/websites that are releasing the wrong & incomplete info. Figures. Anyway, its a full length zoom air strobel per the official release on https://news.nike.com/
 

Attachments

  • 9A769D94-9D4E-4C87-9DC1-7661157D8522.jpeg
    9A769D94-9D4E-4C87-9DC1-7661157D8522.jpeg
    54.1 KB · Views: 343
Seems like forever ago when the Air Jordan reveal was a full blown VIP press event.

The brand just did 5.5Bil, nearly more revenue than Under Armor…and this is the best they could do.

Yes I vividly remember the glory hole press conference, forgot what number model that was.

I think Dwyane Wade was still the flagship athlete at the time
 
Seems like forever ago when the Air Jordan reveal was a full blown VIP press event.

The brand just did 5.5Bil, nearly more revenue than Under Armor…and this is the best they could do.

Those press events don’t move shoes. Lol. Why spend all that money when you can take a few pics, then send some pairs early to a few influencers? Same amount of hype generated.
 
Back
Top Bottom