Air Jordan XXXVII (37) first look…

[nikekid6]

 

[Public Enemy]

Born in the Lab, the Air Jordan XXXVII Is Built for the Game’s Transcendent Jumpers

The flagship shoe combines Formula 23 foam, a carbon fiber midfoot shank, a Lenoweave upper and a Zoom Air strobel unit with additional forefoot Zoom.

news.nike.com

"Whether it was that ’88 dare from the free-throw line, the soaring switched-hands layup of ’91, or any number of the cradle-rocking dunks he perfected in Carolina, Michael Jordan holds some of the most memorable jumping sequences in basketball history. Those moments are a scientific sandbox for Nike’s Sport Research Lab (NSRL), who can dissect less than 10 seconds of an action and translate it into years’ worth of intense laboratory study and testing in order to design footwear that serves the most talented movers in the sport. Bringing together the modern insights of sports research and a modern treatment of reductive layering, the Air Jordan XXXVII is a top-to-bottom performance system for flight.

While the Air Jordan XXXVII is built for multidirectional play, the shoe’s components are rooted in the NSRL’s study of the three stages of jumping: crash, load and launch. For the crash phase (think the instant deceleration on the jump, or even the landing on a rebound), the shoe’s heel features a TPU mold encasing responsive Formula 23 foam, which acts as a crash-landing pad for all of that energy striking down into the floor. The newest flagship foam from Jordan Brand, Formula 23 is designed to be lightweight and responsive, and it’s one of the most sustainable performance foams made by a NIKE, Inc. brand. Next, the load phase is the conduit transferring the motion from the heel through the midfoot. That’s why a carbon fiber midfoot shank returns to the Jordan signature line for the first time since the Air Jordan XXXII. Finally, the launch phase — the moment for liftoff — is set up by the Zoom Air strobel unit with the additional forefoot unit for a double-stacked pop off the pad off the foot.

The upper is a new exploration of Lenoweave that uses a yarn called Arkema, a monofilament variety that is both strong and pliable. The design of the Lenoweave pattern itself, along with the profile of the tooling, is inspired by the AJ VII and the hand-shaped craftsmanship of West African basket weaving. The zones of support in the upper are modeled after the configuration of sandal straps and ankle tape. This pattern not only provides containment in the areas of highest need, similar to a layered Huarache exoskeleton, it also adds to the handmade character of the shoe’s design.

The Beyond Borders colorway of the Air Jordan XXXVII releases in September. The Hare colorway releases later in fall 2022. "

 

[sicembu]

I like them.

 

[airtwo3jrdn]

Lightest promo of a flagship to date

 

[lynchpin33]

Full length strobel (double stack forefoot) to forefoot strobel (double stack forefoot)and heel foam. Smh.

 

[Public Enemy]

This is a 'they are what we thought they were' moment to me. Glorified Zion 1s. I like decoupled soles though so maybe the lows will interest me. At least as long as they aren't just glorified One Take IIIs.

 

[hoosier bad boy 11]

Hopefully we get some decent colorways.

 

[toneloc2002]

 

[GOAT969798]

Rejected over sneakers....? Ouch...

Uh huh, and I just bought that dude some Omaha steak package for father's day. In hindsight I prolly should have held onto that money for the 37s

 

[Magic33]

Hopefully we get some decent colorways.

This matters to me

Will be the difference between full price and the heavy discounted sale price for me.

 

[GOAT969798]

Wish they done a little more with the tongue on the bone color way. The Jumpman on the outsole has a perforated pattern like the outsole of the 7

 

[darthtoddski]

Was hoping the official pix would redeem this design for me....but they haven't unfortunately. Oh well, will save me some money this year.
Too bad....I was a big fan of the last few models.

 

[sneeker]

the lenoweave could have been handled with more finesse or refinement and the tongue hopefully is atleast as thick as the ones on the GT Cuts. if the tongue is paper thin, it's an automatic fail for me.

 

[sk33termcg33]

It’s going to be wild when the heel foam bottoms out and the forefoot is still bouncy as ****

 

[MJO23DAN]

It’s going to be wild when the heel foam bottoms out and the forefoot is still bouncy as ****

From what I understand from the press release, the shoe is fully lined (strobel) with air with additional air (double stacked) at the forefoot.

 

[sk33termcg33]

From what I understand from the press release, the shoe is fully lined (strobel) with air with additional air (double stacked) at the forefoot.

Ah ok, interesting.

 

[Arthur Shelby]

Air Jordan 37 “Beyond Borders”
Release Date: September 2022
2022

 

[Arthur Shelby]

Air Jordan 37 “Hare”
Release Date: Fall 2022

 

[noblekane]

that translucent piece on the back of the midsole is so dumb.

 

[airtwo3jrdn]

The BB CW really is a nice launch CW.

 

[jshortt]

that translucent piece on the back of the midsole is so dumb.

That's the part I'm still trying to figure out.

 

[si3n4]

The press release isn’t clear to me if there is full
length zoom or just a forefoot strobel like the Kyries.

 

[nikekid6]

bruh, these melos man

 

[C.Magneto]

The press release isn’t clear to me if there is full
length zoom or just a forefoot strobel like the Kyries.

The wording is vague. Doesn’t make sense for them to get away from full length since they’ve been doing it this long, but this is JB.

This is from Sneakernews press release :

Primarily, the Air Jordan 37 design is centered around the Nike Sports Research Lab’s study of three stages of jumping: Crash, Load, and Launch. For Crash, the heel features a TPU mold encasing Formula 23 foam, the flagship foam from Jordan Brand designed to be lightweight and responsive. For Load, which is the transfer of motion from heel to mid-foot, is the carbon fiber shank at the midfoot. The Launch phase is handled by the full-length Zoom Air strobel which covers the entire foot-bed with no extraneous material above or below.

 

[rbk93]

Prefer the Hare CW over the Beyond Borders, but neither scream a must have at $185.