when did i ever say nike was hurting financially? never did, nor did i even say any company was getting close.
facts are, nike shares are trending down, UA and adidas shares are trending up.
as far as kanye and the ultra boost model is concerned, i will again say that the ultra boost model is a solid model on its own. kanye wearing the model at the time he did as well as almost every other shoe he wore increased its popularity, period. the jordan 1, jordan 6 etc have all had at least a small boost in popularity simply because he wore them. i never gave kanye total credit for the ultra boost, and i will never give him a big piece of credit for any jordan model. but before kanye, jordan 1s were no big deal including bred and royals. now, the game has changed when it comes to those 2 models.
if nike works something out with kanye, and signs curry, we aren't even having this debate. nike shares are just as high as ever and who knows what the ultra boost would be popularity wise.
context is very important when having discussions. because my initial statement never mentioned nike being broke or in trouble means that your reply was out of context.
nike will never ever have to worry about being in trouble as a corporation and maybe will never lose the lions share of the athletic footwear market...but that was never the point in the first place...
again IMHO