QM came along during IYRTTL, and those bars while catchy, were low quality B grade bars.
His lyrics on Comeback season were stronger when it was just Drake and 1da and 40., so the ghost writing thing is not an excuse. Drake CHOSE to roll with these b grade trap Drake, half freestyled bars. he needs get back writing **** down on the blackberyr like the SFG, Take Care days.
He needs to go buy him self a Blackberry off ebay, and get back to really writing and scrutinizing the bars. Because while his pop song writing is getting better his rap stuff is getting worse.
He's in a tough spot, because SFG, Thank Me Later, Take Care, were about the rise, NWTS, IYRTITL, WATTBA, were a victory lap. these are stories narrative fans can identify with easily BUT NOW Drake is in the stage of his career that separates the legends from passing phases.
If you story is no longer relateable how do you connect to the audience?? The awnser can't just be more self confessionals about group texting your ex's. That's fake introspection.