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It is all about Marketing. JB is trying to appeal to the newer generation which is where they are failing right now. They know that they need a current player who is marketable to wear the shoes on the court.
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I completely disagree with you on JB failing to appeal to the newer generation.Originally Posted by avrnrgy
It is all about Marketing. JB is trying to appeal to the newer generation which is where they are failing right now. They know that they need a current player who is marketable to wear the shoes on the court.
good question. I wonder if he still gets kicks & gear from JB even though he's "retired/unsigned free agent."Originally Posted by proper english
and is Eddie Jones still with JB?
Originally Posted by D0NNNJUANNN
Are you guys not seeing this? Brand Jordan is banking everything on Wade.
Wade has a higher status than a signature shoe and thats why they gave him another man's signature shoe to endorse instead. Jordan himself picked him to wear the numbered air jordans. Thats the key to being jordan's man servant.
How you guys don't obviously see this is beyond me.
- Don Juan -
ps: I think the shoe is so-so, I dont like Wade too much...I was just making a business observation for the teenagers on this site.
At least in my area, Jordans are bought by adults only. You never see many kids sporting J's. Just my humble opinion.Originally Posted by NomadicSole21
I completely disagree with you on JB failing to appeal to the newer generation.Originally Posted by avrnrgy
It is all about Marketing. JB is trying to appeal to the newer generation which is where they are failing right now. They know that they need a current player who is marketable to wear the shoes on the court.
Go to your local mall during the summer, all you will see on their feet are Team Jordans/Fusions, and Nike Blazers now.
Why is D-Wade on JB? That can be asked to all the other JB athletes really.
I personally think he can branch off and have his own sig, but hes basically the new face of the Brand.
He's basically Jordan Brand's "IT" player who will market and campaign their newest sigs/team shoes because Melo and CP3 all have their own sigs.
No other Jordan Brand athlete is as dominant as D-Wade right now and he was basically the only Top 5 NBA player that wasn't apart of a powerhouse Brand.
Originally Posted by dieTOlive
son go back to the general forum
I 2nd thatOriginally Posted by FrenchBlue23
I think Jordan Brand members should not have their own sig.
They should have their own PE's of what JB releases.
I mean do the majority of JB consumers really buy CP3's?
Originally Posted by nickgotmoney07
i think ray allen be rockin the best pe jays them black and green 12's were amazin but also d wade gone b just fine on jb he just needs to rock the retros instead of them 16.5's lol