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MMS group chats :x
iMessage group chats :x (but miles better than MMS)
WhatsApp and FB messenger chats >>>>
There are better apps but that is the catch, iMessage just works. 90% of people who use it don't even know that it exists
You don't have to tell anyone to download anything, to use another particular app when texting you, or explain to anyone why instant messaging is more beneficial than normal text. And it DOES have great features and looks like with iOS 10 it just got better.
I basically changes the type of interactions I can have with very basic cell phone users. Which is most of them.
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