The thing i've been saying forever is they needed to make this look different because they have been making fun of Apple users for so long and now want to do the same thing they have. Sure the market for this phone will be Note, GS2, EVO etc but if they're going to make this a yearly phone and have an event like tonight, they need to bring it with more than they did.
That is, if they want to differentiate themselves from Apple. It just seems like Samsung has sold out and realized the way Apple has done it for so long has made them successful. If their product cycles will S in the spring and Note in the fall, that's fine. Just don't act like what you're putting out is truly groundbreaking and different from your competitors when in reality, it isn't.
This phone will do great and has a lot of potential. I hope it grows and doesn't make Samsung take a step backwards because more people lean towards the S3 because they don't understand the S4.