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http://www.espn.com/nba/story/_/id/19254650/curry-3-shoe-sales-hit-mark-armour
"As we launched the Curry 3 late last year, our expectations continued to run high. And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results."
"This has created an inventory imbalance that we are working through. One that, yes, is baked into our full-year outlook which hasn't changed and, most importantly, yielded lessons we're applying ahead with the Curry 4 and beyond."
Thursday's admission by Plank was the first confirmation that the company also wasn't happy with the reception. He said Under Armour will be sharper with future shoe launches "with respect to number of color offerings, scarcity, exclusivity and cadence of launches to drive more consistent engagement and results."
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Damn. I really liked not having to worry about **** selling out unlike like the 1s.
"As we launched the Curry 3 late last year, our expectations continued to run high. And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results."
"This has created an inventory imbalance that we are working through. One that, yes, is baked into our full-year outlook which hasn't changed and, most importantly, yielded lessons we're applying ahead with the Curry 4 and beyond."
Thursday's admission by Plank was the first confirmation that the company also wasn't happy with the reception. He said Under Armour will be sharper with future shoe launches "with respect to number of color offerings, scarcity, exclusivity and cadence of launches to drive more consistent engagement and results."
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Damn. I really liked not having to worry about **** selling out unlike like the 1s.
