Ronda the biggest fighter in the sport.. she don't need shh. Granted she got WORKED in an unimaginable fashion.. but she's earned the right to get a RE considering what she's done for the sport. And if we're talking money, yeah well.. there's no bigger fight to put on that one right now.
What has she done for the sport?
Casuals gon' casual, they're not going to tune in most Saturdays.
That gimmicky BS always has short-term results.
Just like with Brock, UFC 100 was a record breaker.
He had his diverticulitis, got beat by Cain, and the UFC went through a period of declining UFC numbers.
And now it'll happen again.
If the UFC wants to have sustained success, it's going to happen organically. If I want to see a company build up heels and faces, I'll watch the WWE.