I feel bad for him but it's partially the UFC. Like I've said before, they don't do a great enough job promoting/marketing their stars.
Most pro sports benefit from getting constant exposure though weekly/daily schedules shine, Fantasy leagues, 24/7 news cycle, ads, etc.
It's just not there for UFC fighters. Besides GSP, Brock, Tito and Randy, who were the biggest UFC stars? They make it so niche, instead focusing on the promotion, concept of fight nights instead of making a bigger deal out of the fighters and match ups.
I watched that HBO special for Mayweather/Paqiou (sp) and was hyped. Then we have all the main stream media coverage, etc.
The last fight kind of close to that was JBJ/DC. Connor/Aldo has a chance. Hopefully, there are commercials, a GREAT preview show and heavy media coverage.
Mighty Mouse doesn't have the swag of GSP or the mouth of a Sonnen/McGregor so UFC should be doing a better job of promoting his great fighting skills and resume'. They should've cancelled 186 after the Rampage issue and threw the title fight on the Fox card.