Kanye may give Adidas some hype and prestige, but in terms of sales, his product is really just a drop in the bucket, and the brand is struggling in N.A.
From ESPN's story on Harden signing:
Those numbers came out before West's signing.
Not that it matters, because business is measured long term.
Indicators try and predict what may happen,
and if those indicators see what may happen as was done with Sketchers,
something that no sneakerhead in his brainwashed mind could see,
nike's time is coming.
They will not fall through the floor,
but they will not benefit from the free marketing that they currently enjoy.
Kanye gets it.
Piss people off, stay in the news.
Muhammad Ali taught him well.
James Brown showed him how to be audacious.
Give the man the cape.
One monkey don't stop no show.