There's almost nothing Cole does better than Drake to be real.
Every rapper has their lane, but Drake is one of the only rappers held to the standard of having to switch it up. We expect timestamp lyrical tracks, club bangers, stripper bangers, r&b simp anthems, afrobeats hits, pop hits at a high clip, meanwhile most artists drop albums again and again on the same subject matter. Never heard anyone wondering when Kendrick/Cole gonna make some hits for the strip club/party/kickback.
We don't ask Future, Rick Ross, Pusha T to give us different music because they are great at what they do. But there's definitely a certain standard reserved for those in the GOAT convo.