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As you may recall from back when I first announced the decision to place ads on NikeTalk, we committed to donating our ad revenue to charity.
Today, I'm pleased to confirm NikeTalk's first major charitable contribution: a donation of $2,569.92 for UNICEF.
Thank you all for your support of this effort - especially those of you who chose to go the extra mile and click through our advertising. When we all work together, this is the result.
$2,500 represents a tremendous start - but we can and will do even better. I consider it our responsibility.
Let me take a moment to answer some common questions regarding this donation:
1. Wasn't this supposed to happen in June? Why did it take so long?
If all of us had our way, the donation would've been made immediately. Unfortunately, this represents new territory for our hosting company, ezboard. Ezboard, as many of you know, is the company that handles NikeTalk's web hosting and - for the moment - provides our advertising. While they have a revenue sharing system in place and are prepared to send out checks to community operators, they're not accustomed to sending out substantial checks to charity on behalf of communities like ours. Apparently, the donation was hung up in accounting and it took a little friendly prodding to finally set things in motion. As you can see from the date, the check wasn't even written up until August 30th. I'm, of course, disappointed and embarrassed by the slow turnaround time but I have every reason to believe that all future donations will be rendered in a timely manner. I apologize that I couldn't make this announcement back in June - but I thought it better to wait until the donation had actually been made. There's no point in celebrating the mere plan to give back.
2. Why is the check for $2,569.92? Why didn't you just donate a round number, like $2,500? Who donates 92 cents instead of a whole dollar?
We didn't just pull $2,569.92 out of thin air. $2,569.92 represents every single penny we earned on advertising during that trial period - and that's exactly what we've donated.
3. Why UNICEF? What is UNICEF?
UNICEF is the United Nations Children's Fund.
While NikeTalk plans to support a wide variety of charities in the future, we felt UNICEF represents the youth, diversity, and international nature of our community. Visit this link to learn more about UNICEF's efforts worldwide.
Today, I'm pleased to confirm NikeTalk's first major charitable contribution: a donation of $2,569.92 for UNICEF.
Thank you all for your support of this effort - especially those of you who chose to go the extra mile and click through our advertising. When we all work together, this is the result.
$2,500 represents a tremendous start - but we can and will do even better. I consider it our responsibility.
Let me take a moment to answer some common questions regarding this donation:
1. Wasn't this supposed to happen in June? Why did it take so long?
If all of us had our way, the donation would've been made immediately. Unfortunately, this represents new territory for our hosting company, ezboard. Ezboard, as many of you know, is the company that handles NikeTalk's web hosting and - for the moment - provides our advertising. While they have a revenue sharing system in place and are prepared to send out checks to community operators, they're not accustomed to sending out substantial checks to charity on behalf of communities like ours. Apparently, the donation was hung up in accounting and it took a little friendly prodding to finally set things in motion. As you can see from the date, the check wasn't even written up until August 30th. I'm, of course, disappointed and embarrassed by the slow turnaround time but I have every reason to believe that all future donations will be rendered in a timely manner. I apologize that I couldn't make this announcement back in June - but I thought it better to wait until the donation had actually been made. There's no point in celebrating the mere plan to give back.
2. Why is the check for $2,569.92? Why didn't you just donate a round number, like $2,500? Who donates 92 cents instead of a whole dollar?
We didn't just pull $2,569.92 out of thin air. $2,569.92 represents every single penny we earned on advertising during that trial period - and that's exactly what we've donated.
3. Why UNICEF? What is UNICEF?
UNICEF is the United Nations Children's Fund.
While NikeTalk plans to support a wide variety of charities in the future, we felt UNICEF represents the youth, diversity, and international nature of our community. Visit this link to learn more about UNICEF's efforts worldwide.