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Here's something the marketing crew and I came up with...
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Originally Posted by beeniesfoams
notice the nappy head too?
Originally Posted by Dirtylicious
all I have to say is..don't fall for that model minority stereotype my fellow Asians...especially comparing to other ethnic groups.
let's be e-friends again, as I agree with everything you've written in this thread. I first saw this ad last week and I had to do a double take. However, when I see something insensitive I'm apparently agreeing with an implied notion that black ppl are inferior, uncivilized, etc????.....thats complete hogwash, and anyone who thinks this is not true is blind to society or just hasn't dealt with racism in real life....Originally Posted by 0renthalJames
Ravage, speak your opinion no more. Let's just let the subtle stuff slide, and let ads like this and the State Farm one continue to flourish. Let's watch how out of hand things will get with the wording and imagery of these ads. Like I said earlier, if it's not blatant, people won't get it. Since we aren't slaves anymore, racism only ....occasionally happens
It's true black people DO pull the race card too much. But so what, at least we try to monitor the nonsense that goes one with issues like this. And not just let it slide like other races (like Ravage said). Black people do enough on their own to hurt the image of black people (WSHH)....we don't need movies, commercials, and print ads to further jump in. We are soft because we are only looking at ONE ad. But if you pull all the racially insensitive ads that have happened within the last 10 years...would you still consider us soft? So are we sensitive or are white people too aggressive?
Either way the Nivea ad was pulled, and they will think twice before they ever do it again.
-The Juice
Not to pick on you, but you and many others here missed the point. I never called it RACIST. I said it is racially insensitive. Those might sound like the same but they aren't.Originally Posted by tailwind2006
Originally Posted by wHo NicE as HiM
for the first time i agree with dc ...it's kinda insensitive to imply that an afro is "uncivilized" and to fit in you must rid yourself of genetic heritage
It's not saying that afros in particular are uncivilized. Looking at both ads, its saying long hair in general is.
Oh and saying this is racist is a reach. If you notice, the ad isn't saying "CIVILIZE" yourself. It's saying "RE-civilize." This would mean that you were at one point civil, until you grew your hair out. Its a freaking Nivea ad, they want you to groom yourself. That's how they make money.
Can I ask why you are saying that our lives shouldn't be revolved around race? Who gave off the impression that it was? If there is something racially insensitive, why does the person who is offended being looked at instead of the individual who put the ad out?Originally Posted by j4ck
@SupermanBlue my point is that you're life shouldn't revolve around race, but every time something is borderline racist, ya'll jump on that $*** to prove that being oppressed in the past is the worst *@@+ ever.
Well said.Originally Posted by 0renthalJames
Ravage, speak your opinion no more. Let's just let the subtle stuff slide, and let ads like this and the State Farm one continue to flourish. Let's watch how out of hand things will get with the wording and imagery of these ads. Like I said earlier, if it's not blatant, people won't get it. Since we aren't slaves anymore, racism only ....occasionally happens
It's true black people DO pull the race card too much. But so what, at least we try to monitor the nonsense that goes one with issues like this. And not just let it slide like other races (like Ravage said). Black people do enough on their own to hurt the image of black people (WSHH)....we don't need movies, commercials, and print ads to further jump in. We are soft because we are only looking at ONE ad. But if you pull all the racially insensitive ads that have happened within the last 10 years...would you still consider us soft? So are we sensitive or are white people too aggressive?
Either way the Nivea ad was pulled, and they will think twice before they ever do it again.
-The Juice
anyone who thinks this is not true is blind to society or just hasn't dealt with racism in real life....
Originally Posted by oidreez
I'm african and if i saw the ad on a bus stop, i wouldnt think twice about it but i understand the insensitivity. Now is it wrong that I wouldnt have thought twice about it?
Originally Posted by Peep Game
Originally Posted by Dirtylicious
all I have to say is..don't fall for that model minority stereotype my fellow Asians...especially comparing to other ethnic groups.
I was honestly thinking the same, cause I've never even heard the phrase "model minority stereotype" in regards to anybody until I read the comment earlier.
Juice, the messed up thing is I am sure they thought more than twice about putting the ad out. It wasn't like they let it slip through the cracks.Originally Posted by 0renthalJames
Either way the Nivea ad was pulled, and they will think twice before they ever do it again.
-The Juice
I don't think so but think more African-Americans than Africans or any other group of blacks probably would notice the insensitivity, racism, or whatever you want to call it from this ad based on their families talking about their past. It's easy to not pay attention to something when something isn't affecting you directly in just about every thing people do in general.Originally Posted by oidreez
I'm african and if i saw the ad on a bus stop, i wouldnt think twice about it but i understand the insensitivity. Now is it wrong that I wouldnt have thought twice about it?
Do you notice the unkempt beard on the white guy too?Originally Posted by beh235
Originally Posted by beeniesfoams
notice the nappy head too?
^This. I completely agree with DC. This was no accident. Don't you people know that ad agencies also have psychologists and study consumer psychology as well? It's not just about putting out an ad. There is always a meaning and reason behind it. For those that say it is reaching, I challenge you to truly study race in America. It's complex and deeply rooted and for those of you who roll their eyes at it probably have never experienced real racism. It's not a pleasant feeling on any level and you definitely don't dismiss it. I understand not all of us on here live in the US, so you guys' view may be different than an American minority. It's a shame how I continuously read threads that pertain to race on this board, and given the ages and responses of some, I'm worried about the future.
I see where you're coming from in all of this, and it is a pretty logical explanation, but even with some of your good points, you seem to be still in a box, usingOriginally Posted by sniper
Do you notice the unkempt beard on the white guy too?
When I think of un-civilized, I picture pretty much a "hobo" (That goes for any race.) as the term itself references a barbaric connotation. If you want to set yourselves and have your mentalities dated to the past thinking that society is always out to get you or that there is always a hidden agenda, that's completely your call. Good luck progressing with a chip on your shoulder as you'll end up going out of your way searching for the negative or fabricating a negative when there was nothing there in the first place. I'm fully aware of oppression and the sensitivity of it. However, the main objective of their company is to promote cleanliness and definitely not intensify an injustice/superiority to Africans/African-Americans. Please don't stem away from that. They are not selling sprockets, lemonade or some random product. The contrast in the ads make sense. [Heaven/Hell, Civil/Un-Civil, Clean/Dirty, etc.] If you can't understand things from an analogical perspective, you may have bigger issues to worry about other than just race...
It's simple really and it promotes essentially looking like a stereotypical clean-cut man/woman. Whom would you like to hire for the job? Mr. Clean-Shaven or Jumanji? Yes, a steady background and foundation are vital for a position, but physical appearance(i.e. The generalization of what hygiene should be.) still means something regardless of what race/gender/etc. you are in the workplace and sometimes also in life...
I was referring to those two individuals specifically by stating that comment and not generalizing all African-Americans idealisms and views. As I said earlier, I can understand where it can be taken out of context, but you'd be really reaching with this ad and specifically the company behind it...Originally Posted by Peep Game
I see where you're coming from in all of this, and it is a pretty logical explanation, but even with some of your good points, you seem to be still in a box, usingOriginally Posted by sniper
Originally Posted by beh235
Do you notice the unkempt beard on the white guy too?
When I think of un-civilized, I picture pretty much a "hobo" (That goes for any race.) as the term itself references a barbaric connotation. If you want to set yourselves and have your mentalities dated to the past thinking that society is always out to get you or that there is always a hidden agenda, that's completely your call. Good luck progressing with a chip on your shoulder as you'll end up going out of your way searching for the negative or fabricating a negative when there was nothing there in the first place. I'm fully aware of oppression and the sensitivity of it. However, the main objective of their company is to promote cleanliness and definitely not intensify an injustice/superiority to Africans/African-Americans. Please don't stem away from that. They are not selling sprockets, lemonade or some random product. The contrast in the ads make sense. [Heaven/Hell, Civil/Un-Civil, Clean/Dirty, etc.] If you can't understand things from an analogical perspective, you may have bigger issues to worry about other than just race...
It's simple really and it promotes essentially looking like a stereotypical clean-cut man/woman. Whom would you like to hire for the job? Mr. Clean-Shaven or Jumanji? Yes, a steady background and foundation are vital for a position, but physical appearance(i.e. The generalization of what hygiene should be.) still means something regardless of what race/gender/etc. you are in the workplace and sometimes also in life...
tunnel vision, and pretty much not at all seeing the other side from other posters' points. The whole bolded part of your statement pretty much points that out,
even if you did follow with you're "fully aware...".
I am also African and I noticed nothing. Is it a little insensitive, maybe. But it is not a big a deal as people are making it out to beOriginally Posted by oidreez
I'm african and if i saw the ad on a bus stop, i wouldnt think twice about it but i understand the insensitivity. Now is it wrong that I wouldnt have thought twice about it?
Kudos for them to owning up to it. I'm pretty sure we all know it likely wasn't their intention but as it has been mentioned in this thread its about insensitivity, which often is accidental. It's really too bad we live in a society where more people are inclined to roll their eyes than open them. We should always hold corporations and the media accountable for what they put out there. Ignoring the little things, like a crack in a drain, always leads to bigger things.Originally Posted by SunDOOBIE
How is it reaching when the Company pulled the AD and apologized?
Thank you for caring enough to give us your feedback about the recent 'Re-civilized' NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never out intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.
http://www.facebook.com/NIVEAusa