Originally Posted by
elunomaestro
Originally Posted by WallyHopp
Dang. So removable insoles (which are the entire basis of cushioning out of cheaper models) are being introduced as cool new INNOVATIVE "removable" "choose your cushioning" HYPE and instead of a price decrease, there's a price INCREASE? Some products like even the lebron IVs had zoom air in the insoles. That didnt cause a price increase. If anything, it kept the price the same.
I guess logic was thrown out with the AJ 2011, and sales were so great that they are introducing the same thing to Kobe's line.
I can see the crap they are pulling but I guess others don't care?
Removable zoom air can be bought online for $20 and added to any shoe, or taken from other models. This choose your ride stuff gets people all excited but its making shoes more expensive only for the consumer (not to actually produce)/ Nike is DOUBLE winning on this one.
but modular cushioning IS innovative....... who else is doing it? They are the market first mover for this...... it isn't just a removable sockliner, its a midsole. And I would expect a price increase with modular cushioning because they have to produce 2 midsoles which is 2x more than what they were producing in the past.
LOL @ the thinking that the zoom air in the lebron iv kept the price the same. have you seen the FOB price of zoom air? its actually pretty expensive......
the statement about the sales of the AJ2011 affecting the introduction of modular cushioning into the kobe line is completely wrong. they started designing/working on the kobe vii WAY before any AJ2011's were available in stores. By the time the AJ2011 was even released at stores, they were far enough in the production of the kobe vii that they had already made the decision to go with modular cushioning. so its impossible to say that the instore sales of the AJ2011 had any affect on the decision for the kobe line.
and Nike should be making money off the shoes they make... isn't that what every other shoe company is doing that is still in business and not going bankrupt? Common business sense, if the sales numbers are supporting your products, why not continue.