That's not BS at all. Think of it this way:
- Why is it that you Google "Kanye West" and then you get a "Sponsored Post" on your IG or Facebook about Kanye West tour dates?
- Why if you look at a video on a Kia Sorento, then you're thrown a million videos of Kia Sorentos after that?
You're being tracked with pretty much everything you do. These sites notice that folks checked TMZ for Kanye rants, and that's why they keep throwing it at you. Just like with Nike. They are a business before anything. They track you and what you do on their apps/websites so that they can keep you on their apps/websites and you buy more of their product. These guys have been clicking and liking, and they're rising in the ranks of engagement. Because of that, they're offered more in terms of content/products.