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exactly.Even if the same paint is used on the black/infs, the color won't appear the same.
If you've studied art at all, how color behaves in relation to other colors (& shapes) is a complex area of color theory. For instance, red appears more brilliant against a black background and somewhat duller against a white background. In contrast with orange, red will appear lifeless; in contrast with blue-green, red exhibits brilliance. So regardless, if Nike uses the same 2014 Infrared on the blacks that they used on the whites, dudes will still say it's a different shade, all b/c that is what their eyes will tell them, due to the different background color