- 1,480
- 480
how much?
And I'm willing to bet that hyped shoes are just a small drop in the bucket in terms of their overall earnings.
Most of their money comes in from the general consumer who walks into the store and buys a pair of shoes because they are Nike.
"Jordan Brand is estimated to bring in $2.5 billion annually in the US in footwear alone, NPD Group analyst Matt Powell said, the Business Journal notes. That represents a nice chunk of the $8.4 billion in earnings the company brought in for the first quarter. Nike stocks jumped 8 percent to an all-time high Friday after the quarterly earnings news on Thursday, Business Insider reports. While things are going great in the US—with 8 percent or 9 percent growth in revenues—a huge jump took place in China, with a 30 percent increase in revenue."
source: http://brandchannel.com/2015/09/25/jordan-brand-nike-092515/
And don't argue that Jordan sales aren't based on hype.