1. Is 30% of sales "a small drop in the bucket"
2. Does Jordan brand hold their own earnings calls and where can we find the link to this
3. Does Nike as a brand pay any attention to the "buzz" their products have
I know you won't find this in the terminal but you work in finance so you can answer these questions.. even tho marketing would be best for #3
Sorry, I was busy.
I don't even need the terminal for this. I thought you had some technical questions.
1. 30% of sales from JB signifies diversity for Nike—this is a good thing. Once a business starts to become heavily reliant on one product or product line it signals a poor future outlook. For example: GoPro was a Wall Street favorite for quite sometime, but now, 2 years after it went public, we hate it because all of their revenue is reliant on one product. As a result of this single product dependency, their stock has dropped dramatically and will continues to do so until something changes—a buyout is probably imminent.
2. No Jordan brand does not hold their own earnings call; you're lucky they even mention JB at all. Most companies like Apple won't even mention individual products like the Apple Watch in there financial statements, they just lump it into an "Other" category with other products.
3. Of course they pay attention to the "buzz". They're aware of everything that is happening in the sneaker culture. However, this is not information that appeals to investors so they don't tend to make it public.