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the average person who walks through the doors at any shoe store has no concept of a shoes concept or history. they see something they like, they take it or leave it. so i would say that on the average, color > concept.
and since foamposites are the flavor of the month, just about any color put out will sell right now. concept or no concept.
and since foamposites are the flavor of the month, just about any color put out will sell right now. concept or no concept.