Fun Fact:
It was Al Gore, though, who really helped the idea of male alphas and betas blow up in the 1990s. In late 1999,
Time magazine, reporting on Gore’s hiring of Naomi Wolf as a consultant, reported that “Wolf has argued internally that Gore is a ‘Beta male’ who needs to take on the ‘Alpha male’ in the Oval Office before the public will see him as the top dog.” This notion — that Gore was trying to step out of the hypermasculine shadow of Bill Clinton — proved irresistible to the media. “Can Gore Go Alpha?” wondered the
Times in a 1999 article which then then offered some thoughts from experts on how Gore could achieve the alphaness he was seeking. One of those experts suggested that he was just too loyal a husband and father to be an alpha:
“He stays with the same woman, he likes his kids. He’s photographed with the grandchild. He doesn’t hide his age, He’s perfectly decent, and real men aren’t perfectly decent.” Naturally, Wolf didn’t take well to the narrative that she was trying to turn Gore into an aggressive bulldog. “Naomi Wolf, the feminist writer turned feminist campaign consultant, disputes the notion that she has been giving Al Gore secret lessons in how to bare his teeth, growl and get elected leader of the pack,”
led a Times story a few days days later — Wolf claimed she had only mentioned the term once.
The old alpha-male idea is dying, but its adherents aren’t going quietly.
nymag.com