Flame suit on, but the only heat Adidas ever had was from the 1980's. Adidas have, and will always survive, because overall, they can sell enough shoes and clothes worldwide,due to Soccer and athletics. But when it comes to what appeals on a high scale when it comes pop culture and the masses, NOBODY, and I mean NOBODY was worried about what Adidas was doing or releasing before Kanye went over there. Kanye is the single reason why the majority of everybody that I know has a closet full of Yeezy's, just as many pairs as they have Jordans.
I know people are going to show us how big of a company Adidas was before Kanye showed up. But my pointis, is that Kanye brought alot hype, sells, and anticipation from the younger generation, that helped Adidas to compete with Nike on a larger scale in this modern era of the shoe culture. Without Kanye bringing that type of hype and element to Adidas, nobody was going to be worried about hitting for shoes on their apps for new shoes on their release date like how we are whenever it's a yeezy release day, or restock day.
The majority of the pictures of these Adidas up in here are straight trash, and i wouldn't be caught dead in them. Let's keep it a 100, without kanye, nobody would be worried about what Adidas has planned, or what they're releasing. Kanye wasn't happy with how Adidas or Gap was doing business with him, so this is actually a win for him, by not making him fullfill the remainder of his contract that he left.
He kept telling us how both companies weren't doing what they said that they agreed upon for him in his contract.
kingsrborn
that's a US-centric opinion. Until the last 10 years or so, the sneaker market here was heavily tilted towards basketball sneakers and yes, Adidas was on the decline here because they were pretty much pushed out of that segment, especially after losing Kobe. 
