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I agree with you about everything except their moral obligation. The only obligation that JB has are to their shareholders. Its what wrong with the world today, but profits and dividends trump everything homey
Yeah, I understand that their shareholders are important, as they were the providers of the capital that made it possible for them to really expand the Line. However, morally they have an obligation to the consumer, because with out us, there are no products, no shareholders, and no profit. They have made billions over the years, and I think this is their small way of fixing things while continuing to pad their pockets.
I think as an owner, you have to look at your product from time to time and make sure it looks good and performs well (Physically not Monetary). Over the past 10 years, it seems that they have looked at their product and actually been proud of what they produced. They were blinded by Greed and Hype, because you and I know that the majority of what they produced was cheap and nothing to be proud of aesthetically. I think they are finally doing this, but of course, they still want to capitalize on it, because it really makes no sense to go back and say you made a mistake and say you produced the cheapest possible product and accepted everybody's money in the process.