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Jordan Brand is responsible for around 3 billion in revenue annually!!! But that’s a failure.So the cool kids went from rockin pandas/ NB's to now Solomans recently....so the real question is will this release especially in this sil ....put JB especially on "the map" again?...im talkin about in terms of penetrating that cutting edge gorp core and high end streetwear runnway scene ?
Can this save what is a perceived failing brand?
They are referring to Euro SNKRs app though