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No wonder the festival was a flop, dude spent the entire budget just to get a meeting with Ja RuleMcFarland was interested in putting on a music event of some sort and decided to find the representative of Ja Rule, one of his favorite artists. His first stop was Instagram, where he found a guy going by "Reggie Muscles" who claimed to be the rapper's representative. Reggie Muscles requested $500 for a meeting with Ja Rule.
Instead of the rapper, Muscles passed McFarland to "Big Fred," who made the same request. This repeated several times, McFarland said, until he finally found himself on a helicopter with Ja Rule after spending thousands to finally get to him. It was here, he said, that he learned Ja Rule had no idea McFarland had been trying to book him.
http://www.businessinsider.com/bill...ience-for-the-failure-of-fyre-festival-2017-4