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If you follow a style i.e. Jordan Brand, KD, etc., it will notify you a shoe is loaded and or available. This was first and only shoe that I can recall that went up for sale with no notice or alert from SNKRS that it was live for purchase. White OVO 10 was unannounced, however SNKRS alerted when it went live. For this shoe you either had to know ahead of time or have the SNKRS discover screen open when it went live. J23app alerted most people.I might be wrong but I don't think SNKRS notifies you unless it's a shoe you specifically ask to notify you for, or it's a restock with multiple options.
They could have chosen to notify us, and probably should have, but there's no setting anyone missed if you already have notifications enabled.