- 14,559
- 25,814
It's stupid to me too. I think the general idea most of us have settled on is that it's some kind of strategy to keep the consumer always wanting, and ultimately buying more of your other products when the one they want is not available. Like you're posting the pic around trying to see if it's releasing, commenting more, maybe following more shoe sites or looking at NDC for info, and in the process you buy more other shoes or gear.
And there's also the high fashion or "rare commodity" angle. And then you could look at it like hey, Rui is an NBA player, and like with cars and clothes and houses and wines, they have access to things the common man does not.
There's probably no way to really know how we get to where we're currently at specifically. Probably some combination of all that stuff and add on top the calculus of if they make those Cherry Blossom 35s, just how many pairs will really sell? How many pairs have to sell for it to be a profitable venture **by Nike standards** for them to go through with it? And obviously you can imagine player and team success or failure factor in.
But still I don't like it.
And there's also the high fashion or "rare commodity" angle. And then you could look at it like hey, Rui is an NBA player, and like with cars and clothes and houses and wines, they have access to things the common man does not.
There's probably no way to really know how we get to where we're currently at specifically. Probably some combination of all that stuff and add on top the calculus of if they make those Cherry Blossom 35s, just how many pairs will really sell? How many pairs have to sell for it to be a profitable venture **by Nike standards** for them to go through with it? And obviously you can imagine player and team success or failure factor in.
But still I don't like it.