That entire theory--I'll go along with the idea Nike and JB are doing just that for that exact reason--is one of the dumbest, marketing-people-justifying-their-jobs logic in this retro footwear industry, and it has been since the first day it was put into practice. People do not buy the same retros over and over again BECAUSE each one is slightly different. They buy them DESPITE them being different, even when--as we just discussed a few posts above--they dislike the changes. I don't buy the same shoes again every 5-9 nine years because of changes, I buy fresh pairs because the previous pairs are old. If all they had ever done was release exact 1:1 copies of the OGs over and over again, I'd have actually bought MORE pairs than I have, because I wouldn't be choosing to pass on the trash versions that they've butchered beyond my recognition.
You can't have it both ways: You can't say on one hand that 90-something percent of people don't care about any of this, but then on the other hand believe that 90-something percent of buyers do what a lot of us here do and buy 2+ pairs of all these releases. And that being the case, your regular person will need a new pair on the next retro drop because the one pair they bought 5+ years ago has probably been beat. Most people aren't sitting on 100 pairs of sneakers and only wearing a single pair twice a year like all the weirdos like a lot of us on NT. Main point is, this idea that changes need to be made every time to entice people to buy the same shoe again is dumb as eff. And on top of that, if 90-something percent of buyers "don't care" about these nerdy little changes one way or the other, why would any of those changes/variances between different retro releases be necessary to get them to buy the shoes again? It's a contradictory argument.