If you are an independent owner or a franchisee, you are going to take L's through out a year. If anyone could just carry a quickstrike or cherry pick good looking colorways it would be great. But they (SB/NSW/Jordan account holders) gotta take on what their reps give them. That also includes taking on merch like shorts/shirts/crap that will end up on clearance in a month. That also means needing recommended/pre-approved displays and tables to get to higher tiers. When one of my old connects told me he had to buy new tables and shirt racks because the shelves weren't high enough or the shirt racks weren't the right shape for hanging shirts I was floored. But if they want more than just a size run they gotta jump through hoops. Unless you happen to be a big name shop with multiple accounts like premier, or have another revenue stream such as a skate park like SPOT, its rough out there there.