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Detailed Photos of Zion Williamson’s Jordan Z Code
Zion Williamson's Jordan Z Code signature shoe will officially release during Spring/Summer 2021 for $120 USD. For more release info, click here.sneakerbardetroit.com
Don’t mean to walk back down this alley to kick the dog, but this take is wrong. The whole league is essentially playing under MJ’s shadow, even with many arguing LeBron is the GOAT, it’s still Jordan’s league. Nike is hammering down that point with their jersey deal and putting the Jumpman logo on all teams alternate uni’s. JB grossing 3bil+ yearly is hammering down that fact. The JB basketball revenue swallows Nike Basketball several times over. That’s why Luka, Zion, Tatum, Beal are Jordan athletes. JB can easily absorb their contracts (most athlete endorsements are currently NOT profitable). Do you really think Nike would chose a “least profitable option” to JB four of the hottest names in basketball? Not a chance. This was their best business decision.lol this is my point, MJ is the GOAT-everyone signed to JB is playing in the shadows of MJ. You can’t remove MJ from any Jumpman Branded sig shoes-it’s his brand first and foremost, regardless of the player that the sings represent.
So since he's not participating in the dunk contest, I wonder if he'll debut these during the all-star game on Sunday
That’s the best logo they could come up with?
Don’t mean to walk back down this alley to kick the dog, but this take is wrong. The whole league is essentially playing under MJ’s shadow, even with many arguing LeBron is the GOAT, it’s still Jordan’s league. Nike is hammering down that point with their jersey deal and putting the Jumpman logo on all teams alternate uni’s. JB grossing 3bil+ yearly is hammering down that fact. The JB basketball revenue swallows Nike Basketball several times over. That’s why Luka, Zion, Tatum, Beal are Jordan athletes. JB can easily absorb their contracts (most athlete endorsements are currently NOT profitable). Do you really think Nike would chose a “least profitable option” to JB four of the hottest names in basketball? Not a chance. This was their best business decision.
JBs issue in the past was they did NOT offer large contracts and they kept trying to appoint an heir to run the Air Jordan line. Their business and promo model has changed, around the time Russ was given a lifetime deal a couple years ago. Several schools, more athletes, more sports than ever. I’m an old head, but when I see Florida football wearing the Jumpman or the little girl wearing a Jumpman beanie, does my mind think Michael Jeffrey Jordan? No, I’m thinking about the brand, and how much it encompasses. It’s THAT big now.
Ultimately, all noble quotes and words from ex-Jordan guys aside, athletes usually follow the MONEY. Wade was offered more money, part ownership AND a division which was rare. JB had the right to match, they declined. Same with Kawhi. That’s routine business and happens everywhere.
There will NEVER be another player to rival the success of Jordan Brand. It’s the #2 Sportswear brand in the U.S (battling with #3 Adidas). The brand is international, it’s transcending, it’s more likely to be around longer than any active player’s career. If I’m an athlete, to say it restricts my ability to build a lasting personal brand is silly. Most accept brands aren’t handing out Team Lines, it’s extremely rare that happens (still waiting on that Team Lebron...) Going JB is an opportunity to relish, especially now that they’re offering bigger contracts. They have a Board of Governors amongst their athletes, they take care of their guys after retirement. It’s a fast moving engine that shows itself to be a constant cultural stable in the world, year after year.
At the end of the day, it can be subjective as to what each one sees when they see the Jumpman.. I can’t be dogmatic about that, but I wanted to add honest perspective on the marketing side. As far as logo placement, you can have both, which has been done many times during JB history.. And honestly the branding on JB sigs has been much more muted than what Nike is doing with their sigs. Smaller jumpmans, no use of the word JORDAN...I always felt with how big Bron, KD, Giannis, Kobe are, why are they constantly slapping huge checks on the side of the shoe?This is a great way to look at how the brand has evolved. From the original Jordan Brand Team of Bibby, Finley, Anderson to where they are now with more of a willingness to push sig models of higher caliber players.
The only point I disagree with is about who you think of when you see the jumpman. There is no way around seeing that logo and not connecting it to Jordan. That will never change unless they decide to rebrand the company name to Jumpman or something to that effect. Honestly though, it really doesn't need to change. I would be curious to know how they would design a model if they were to sign a player such as a Kobe or Lebron. Those type of athletes are few and far in between and warrant their own identity. Would they slap a Jumpman and Kobe logo on one shoe?