aNYone
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I think alp just used very off base words.You do realize that The North Face sells jackets (and a ton of them) that aren't specifically "Hyvent", right? Hyvent is a type of waterproof material used by The North Face. It's good but cheaper than Gore-Tex, for example.
The pic that aNYone posted looks like a McMurdo parka which was a hood staple in NY like 5-7 years ago and uses Hyvent.
I was wondering why the hell you keep saying Hyvent as if all The North Face jackets with Hyvent are "played out" but basically you just don't know what you're talking about. Probably respond with "We just call em Hyvents in NY." Nah, I've heard plenty of people refer to the McMurdo by it's actual name...maybe that's what they're called on your block Ninjahood Jr.
Yeah, other companies have gained popularity whereas The North Face was THE staple for winter jackets but TNF brand for jackets (and everything else) is far from dead, still plenty of them everywhere including NYC.
He initially said north face as a brand fell off which is bonkers thats like saying nike fell off
i dont think thats what he was trying to say. he should of said the 550 or McMurdo (the jacket i posted) as you called it (it was called 550 around my way because of the number on the wrist) are now less popular in the "urban enviornment"
Those have since been replaced by Marmots Pelle Pelle leathers fugazzi monclers and a few Canada gooses in the hood. But the hood is such a microscopic spectrum of the brand.
This might be a strech but relative to winter wear North Face is akin to Apple and Nike meaning i see it errry dam day.