The East Coast drives viewership and there are some issues that have nothing to do with injuries or load management...
- The biggest market, New York, has 2 teams, but the most popular one is awful, and the other is missing arguably the best player in the league on top of Kyrie missing a bunch of games.
- The second biggest market, Boston, has a team that kind of resembles the Pistons of the 00s, where they are winning a lot of games, but don't really have a bonafide superstar that would make them appointment viewing.
- Philly is very good, but don't necessarily play a style that is aesthetically pleasing.
- The best player in the East is in one of the smallest markets in the league. That didn't matter for Bron in CLE, but he was also a much bigger "commercial star" than Giannis.
- The two best teams in the West thus far, and two of the best in the league in general, are both in LA and they have a ton of games starting at 10 or later. A lot of folks on the East Coast simply aren't staying up for it.
- The biggest name in the league, Bron, is no longer in the East, and now plays for a team that has the biggest fanbase in the world who would have watched their games whether he was there or not.