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- Feb 18, 2013
It's because when people are comfortable with something they tend to hate any changes. The EM on the 8s was a great innovation in basketball and was a nice change up from hyperfuse and flywire that we've been used to in Nikes basketball shoes. Until something works for people they will be quick to stick with what they know/like instead of something risky or newWORD.
Nike is giving us something different each year which is what we want. I don't see why people are not welcoming it. I personally like the new stuff they did for the 8s. We got totally new colorways and everything was creative, nothing rehashed. I like that style.